Baidu Algorithm Update: Drizzle 2.0

For the illegal and low-quality content that recently damages the search user experience in the B2B field, Baidu Search will upgrade the drizzle algorithm and launch the drizzle algorithm 2.0.

• The B2B field mainly includes: supply and demand yellow pages, franchise agents, production OEMs, wholesale transactions and other contents.
  This drizzle algorithm 2.0 will cover the content of PC sites, H5 sites and intelligent applets searched by Baidu. For sites or intelligent applets covered by algorithms, the display of search results will be limited according to the severity of the violation problem.
  This drizzle algorithm upgrade involves the following two types of problems.

Bad illegal content:

1. Bad page content collection.
   For example: splicing content, pure collection content, cross-domain collection content, etc.
   Example of the problem: B2B field applet captures current affairs news
   
2. Publish advertorial information.
   Example of the problem: Use the applet page to publish an advertorial, the title of which is “Which garbage truck manufacturer is better”, and the content is brand advertorial, which is misleading to users.Publishing blank pages that cannot meet users’ needs is completely worthless to users.
   Example of problem: This applet page is blank
   
3. The commodity information is wrong.
   For example: Commodity details, prices, etc. do not match the actual situation
   Example of the problem: commodity prices do not match the actual situation
   
4. Functions are not available.
   For example, interactive functions such as transactions, contact numbers, viewing details, etc. are not available.

Low-quality content:

1. The content of the picture is of low quality.
   For example: the content of the picture is inconsistent with the text description, the picture is embedded in the phone number, and the picture quality is extremely low, which affects the reading experience.
   Example of the problem: a large number of embedded contact numbers in the picture
   
2. The content of the page is low-quality.
   For example, only pictures on the page have no valid information, or the information provided is not perfect, etc.
   Example of the problem: the website only has pictures as displays, no text descriptions

Drizzle Algorithm 2.0 will be launched one after another in the near future. Please actively self-inspect and complete the rectification to avoid unnecessary losses.