In an era dominated by social media, traditional marketing strategies are rapidly evolving to meet new market demands. Many businesses are turning to collaborations with influencers, leveraging their social media presence and interactive capabilities to promote products and services. This innovative business model is not only thriving domestically but also gaining rapid popularity worldwide. The […]
Latest Episode: 76 with Youtuber Alex FaBB This China Flexpad Podcast with Alex FaBB is a must-listen for anyone who wants to learn about China’s booming digital economy. In this episode, we’ll hear from a YouTube star who has been living in China since 2015 and who has accumulated more than 80,000 subscribers. In this […]
In China, KOL (Key Opinion Leaders) have grown to be an essential new way to obtain information for consumers. And given the rapid development of technology, progressively more influencers are appearing virtualized to meet up the needs of a specific brand. Virtual influencers are no more new and can be observed as an extremely recurring […]
While traffic stars continue to overturn, virtual idols are replacing them and becoming the brand’s propaganda killer. From Watson’s release of the first virtual idol spokesperson “Qu Chenxi” in 2019 to L’Oreal China’s launch of virtual idol “Oye” in March this year, the field of fashion and beauty seems to be ushering in a brand-new […]
On June 15th, the Computer Department of Tsinghua University held a press conference on the results of “Hua Zhibing”. As the first original virtual student in China, Hua Zhibing will enter the Computer Department of Tsinghua University. She will start her studies and research career at Tsinghua University from Professor Tang Jie of Tsinghua University […]