Baidu Launches Special Initiative to Regulate Medical Content

Committed to offering a safe, healthy, and high-quality content ecosystem, Baidu has always been a facilitator in helping users access premium information effortlessly. However, recent routine monitoring and user reports have unveiled the presence of low-quality and non-compliant content on some medical websites.

Recognizing the adverse impact of such content on user experience and rights, Baidu is set to launch a specialized regulatory campaign starting August 3, 2023. This initiative will specifically target low-quality medical sites, restricting their visibility in search results.

Medical websites are urged to promptly conduct self-audits and rectifications, with a deadline of seven working days for complete compliance. Post this period, Baidu will take appropriate measures based on the severity of non-compliance. In contrast, partners who actively maintain high-quality content will receive enhanced support and promotion based on user experience.

Baidu encourages users to report any regulatory violations affecting user experience and rights through the internal reporting channel or via email at healthfeedback@baidu.com. Baidu assures prompt follow-up on these reports, with strict penalties and public exposure for violators.

Conclusion: Baidu envisions building a clean and positive content ecosystem in collaboration with its content partners. The company appreciates the understanding and support of its community and remains open to any inquiries or suggestions.