Baidu Search Cracks Down on Illegal Landing Page Experiences

In a recent development, Baidu Search has identified a rise in problematic landing page experiences. Committed to safeguarding the search experience for users and ensuring fair exposure for sites that offer quality experiences, Baidu is taking decisive action.

Upcoming Measures by Baidu Search: By the end of June, Baidu Search will implement stringent control measures targeting landing page experience issues. Pages or sites found to have severe landing page experience issues will face restricted visibility in Baidu search results. This move underlines Baidu’s dedication to maintaining a high-quality search environment.

Encouragement for Quality Page Production: Baidu Search encourages developers to create pages that deliver premium experiences. Mobile landing pages, in particular, should load quickly, offer smooth navigation, and feature well-structured layouts and typography. Developers are urged to eliminate low-quality advertisements and dysfunctional features from their pages. For guidance, Baidu points developers to the “Baidu APP Mobile Search Landing Page Experience White Paper 5.0” for self-assessment and optimization.

Problem Areas and Remedial Measures:

• PC Mobile Adaptation: Mobile search results should display mobile pages, not PC pages. Baidu advises designing mobile sites corresponding to PC sites and providing Baidu with mobile page information and adaptation relations.
• Page Layout and Design: The primary content should comprise at least 50% of the first screen and be centrally located. Proper typography and multimedia resource placement are crucial for an organized and user-friendly experience.
• Landing Page Advertising Experience: Baidu prohibits various forms of intrusive advertising, such as floating, pop-up, and screen-covering ads. Advertisements should not obstruct main content or functionality and must adhere to strict quality standards.

Interaction Functionality Standards:

• Function Key Settings: Function keys must be fixed and not fluctuating, with sufficient spacing from other page elements to avoid user error. These keys should be simple, user-friendly, and consistent with their descriptions.
• Function Key Usage: Ensuring a smooth, user-friendly experience is essential. Function keys should operate without glitches, and search and filter functionalities must be accurate and reliable.

Conclusion: Baidu Search’s crackdown on illegal landing page experiences is a critical step towards enhancing the overall user experience. This initiative underscores the importance of meeting Baidu’s stringent standards and providing a safe, reliable search environment.

Call to Action: Website administrators and developers are strongly encouraged to review their landing pages in light of these forthcoming measures. Ensuring compliance with Baidu’s standards is not just about avoiding penalization—it’s about contributing to a better, more trustworthy online ecosystem.