Baidu’s Mobile Search Landing Page Experience White Paper 5.0

Baidu, a leader in the digital search landscape, has released its “Mobile Search Landing Page Experience White Paper 5.0.” This latest iteration marks a significant evolution from the previous version, emphasizing Baidu’s commitment to providing users with an immersive and high-quality search experience. The White Paper 5.0 sets a new benchmark in page loading, advertising positioning, interactive functionality, and user service requirements, showcasing Baidu’s dedication to meeting the deep search needs of its users.

Target Audience: The White Paper 5.0 is designed for all developers collaborating with Baidu, including smart programs, H5 sites, PC sites, and other formats featured in Baidu’s search results. The standards mainly apply to pages with clear search value for users. Baidu’s algorithms strictly target low-quality issues such as inappropriate content, dead links, forced app downloads, or unreasonable login demands.

Glossary of Terms: Understanding the White Paper requires familiarity with key terms:

• Main Content: The primary information a page intends to convey.
• First Screen: The initial content visible to users upon page arrival without scrolling.
• One Screen: Content visible at any point before the end of the main content is displayed.
• Mobile Adaptation: Ensuring PC sites are legible and navigable on mobile devices.
• List Page vs. Detail Page: Differentiating between aggregate information pages and detailed view pages.
• Advertising: Various promotional content within pages, including Baidu-specific regulations.

Landing Page Experience Standards: The White Paper outlines comprehensive standards for landing page experiences:

1. Information Acquisition Standards:
   • Pages should load their first screen content within 1 second, enhancing user retention and search experience.
2. Page Browsing Standards:
   • Emphasize well-structured layouts, clear typography, and media resource integration.
   • Detail the necessity of over 50% main content in the first screen and clear separation from advertising content.
   • Discuss mobile adaptation for PC sites and page model adaptation for different devices.
   • Establish guidelines for landing page advertising in terms of content, style, positioning, and area.
3. Interactive Operation Standards:
   • Ensure smooth scrolling and tab switching, user-friendly functionality, and operational convenience.
   • Highlight the importance of easily accessible and functional features, like direct access to target pages and simple, user-centric design.
4. Service Standards:
   • Stress on convenient login processes and accurate location services.
   • Advocate for complete and functional service offerings, including streamlined payment processes and customer service options.

Experience Algorithm: The White Paper also addresses Baidu’s experience-related algorithms, crucial for creating a healthy and high-quality search environment. These algorithms cover a range of issues from controlling search permissions to combating inappropriate advertising content.

Reference Documents: For further insights, the White Paper references several key documents, including Baidu’s algorithm reviews, smart program design standards, and operational guidelines.

Conclusion: Baidu’s “Mobile Search Landing Page Experience White Paper 5.0” is a critical document for developers and content providers within Baidu’s search ecosystem. Adhering to these standards is not just about compliance; it’s about contributing to a superior, user-focused online experience.

Baidu encourages feedback and suggestions on the White Paper content, inviting collaboration and continuous improvement in the evolving digital landscape.